Small adjustments so you can keep doing what you do. 

We're using insights from behavioral science to design healthcare for people 

Why Diabetes?

Approximately one in ten people in the USA live with type 1 or type 2 diabetes.

Self-managing diabetes is difficult. It's more than a full-time job with a lot to remember. 

Diabetes is something that affects us personally. We're on a similar journey.  

How We Make An Impact

Understand problems faced by people with diabetes using insights from behavioral science

Design digital health solutions that fit seamlessly into the lives of people with diabetes

Empower people to make small, meaningful adjustments that lead to big improvements

What We Do

Routine Ninja

A platform that allows users to earn rewards for managing their diabetes


A replacement pen cap that uses patent-pending sensor technology to track injections


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